Guests arrive at holiday inns with expectations shaped by boutique hotels and curated social media feeds, seeking more than just a place to lay their head on a night. A thoughtfully renovated property that secures more bookings, photographs well and commands a higher nightly rate, earns those essential five-star reviews to stay afloat from the rest.
To stand out in such a crowded market, it is important to invest and focus your budget on the upgrades that will deliver the best results in guest satisfaction and your bottom line.
Upgrade the Bathroom and Kitchen Fixtures and the bathroom shower
Guests scrutinise kitchens and bathrooms with a critical eye, both in your online photos and upon arrival. These rooms heavily influence their perception of cleanliness and quality.
You can transform the feel of a kitchen simply by replacing dated cabinet handles with contemporary brass or matte black hardware and swapping out a tired kitchen tap for a modern mixer model.
In the bathroom, a powerful and stylish bathroom shower is paramount. A weak, limescale-crusted shower head is an immediate source of disappointment. Consider installing a thermostatic mixer shower with a large rainfall-style head to provide a touch of luxury that guests will remember and mention in their reviews.
Improve Connectivity, Smart Technology & Booking Infrastructure
Seamless integrated technology is more of a fundamental requirement rather than it being perceived as a bonus. Your guests will expect a fast, reliable Wi-Fi service that reaches every corner of the property, especially with the rise of remote working. You should invest in a mesh Wi-Fi system to eliminate any frustrating dead spots.
Smart technology is a great investment that can significantly enhance the guest experience and simplify management. A smart lock allows for guests to have a keyless self-check in service, which provides flexibility for guests – removing the headache of key handovers for you. Install a reliable smart lock to streamline guest arrivals and departures.
Energy Efficiency & Sustainable Upgrades
With the rising energy costs, it makes efficiency a critical concern for profitability, while many travellers are now actively seeking sustainable accommodation. These two goals go hand in hand. Making these simple changes can make a substantial difference to your running costs.
Upgrading all the lighting to efficient LED bulbs can provide immediate savings. If your property has a loft, check that the insulation meets the current standards, as this dramatically can reduce heat loss in winter. As an investment for the future with long-term returns, think about replacing old single-glazed windows for modern double-glazing as this will not only slash your heating bills but it will also improve your guest’s comfort by eliminating draughts and reduce outdoor noise.
Guest Comfort, Finishes & Sensory Experience
The quality of their sleep is one of the most significant factors in a guest’s overall experience. A cheap mattress and flimsy pillows will undo all your other hard work. Invest in a high-quality foam mattress, soft bedding and blackout curtains to guarantee your guests a restful night.
A fresh coat of paint in a welcoming, contemporary colour scheme can instantly lift a property, making it feel cleaner and more modern. Pay attention to the details that can affect the senses, such as adding soft throws, quality black out curtains, and a pleasant, subtle scent from a reed diffuser upon entry.
